User Behavioural Analysis (UBA) allows us to analyse the traffic coming from GMB, which is important in order to measure campaign success.
We see what kind of visitors Google My Business is sending to your website, how long they stay and what actions they take.
Identifying user behaviour early on solves so many problems later.
We also analyse Customer intention as part of UBA. It is important to understand that organic search is intention based, and we need to ensure that the GMB listing is delivering customers with the correct intention to your site.
Monitoring this traffic gives us a closer look at the behaviour metrics of the users, and allows us to adjust the website or further optimise the Google My Business listing.
This then allows us to qualify users, and will assist with achieving the end goal on your website.
Be it lead generation or getting inquiries, user behavioural analysis is an important aspect of a Local Campaign.
