There are three types of Search Engine Optimization packages available, and can be broken into 2 distinct groups:- Local and Organic.
Local SEO (or Local Marketing)
More and more searchers (especially on mobile devices) are looking for local businesses. A Local Marketing Strategy can help a business stand out in the search engine results pages (SERPs). Our Local Marketing Packages use proven local strategies to gain exposure in the local results pack (above the organic results). If the business has a distinct location, then chances are that local search marketing will be a good fit for the business.
Download our Local Search Marketing Primer in US English or UK English
Organic SEO
Organic SEO is the marketing discipline focused on growing visibility in the organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the content on your page to the way external sites link (link building strategy) to the website. SEO is also a process of making sure your site is structured in a way that search engines understand.
SEO isn't just about building search engine-friendly websites. It's about making your site better for the website's customers as well, by improving navigation and the way custopmers flow through the website.
We provide both Baseline SEO Packages, which are suited for low competition markets, as well as advanced level strategies, designed for competitive niches and national level businesses.
Download and Edit our Organic SEO Marketing Primer in US English or UK English
What's the difference between Basic and Advanced Level Packages?
Firstly, Advanced Level Packages are strategy based. The strategies are created individually for the clients goals of the campaigns, and then the Key Performance Indicators (KPIs) are put in place to measure the ongoing success of the strategy. If you need guaranteed results or a ROI driven campaign, then you should invest in an advanced level campaign.
Advanced level campaigns feature advanced level content strategy and writing, have advanced level manual link building techniques as well as the dynamic strategy that can change on a monthly basis to make sure the campaign meets its targets.
Combine Packages for the Best Results.
You can combine Organic SEO Packages with Local Marketing Packages to cover all aspects of the organic search spectrum.
How Do Our Packages Stack Up Against Each Other?
To review Local, Basic and Advanced Level Packages side by side visit the SEO Package Comparison
